In advertising, clean designs get noticed, which is why our company design philosophy centers on the Japanese word Shibui. At Jonea Gene Marketing & PR, we agree with the adage that states "advertising is salesmanship in print". Customers need to know what an organization is selling and the benefits the product or service will produce. In advertising, this can be done by use of color, graphics, copy, layout, font selection/size and typesetting.
When producing advertising for a client, we start out with the basics. We ask questions like what is the goal of the advertising? Is it to create sales or reinforce branding? Once we establish the goal of the advertising, we start gathering collateral, identity pieces, copy and other important company-specific information such as branding guides and/or communications guides.
We also need to establish what media platforms your advertising campaign will use. Will the advertising be on TV, on the web, on the radio, on an outdoor/billboard sign, and/or in the newspaper? At Jonea Gene Marketing & PR, we can work directly with chosen media outlets or simply work within the ad specs provided by your organization. That's the beauty of working with our Myrtle Beach marketing firm. Everything we do is custom at Jonea Gene Marketing & PR. What is consistent however is our company pilgrimage to create the "write" results for our clients. We don't require long-term contracts, but do seek to achieve long-term results through the advertising pieces we create.